10 Interior Design Trends for 2018


It would seem, Maximalism reigns in 2018 with the recent opening of Marcel Wanders’ bold hotel interior project the Mondrian Hotel in Doha, Qatar and the anticipated 2018 opening of New Annabel's at 46 Berkeley Square, featuring bespoke versions of our Cocktail Collection. 2017 saw an influx of bold Maximalist inspiration in interiors and fashion including Dimore Studio’s Gallery from Milan Design Week 2017 and Gucci’s Maximalist inspired Spring 2018 Collection. 

Fringe details were prevalent in 2017 and the George Smith Product Development Team worked to incorporate these into many bespoke upholstered items. In 2018, we envision clients and designers demanding a greater level of detail with contrast piping, mixing of materials like fabric and leather and subtle and dramatic fringe details. 

We caught up with Charu Gandhi, Founder & Director at Elicyon who describes their approach to details “Our interiors always speak to a tailored, timeless approach but we also love a twist of playfulness amongst our projects. I think trims and fringes bring a softness and fun element to pieces.” This will also extend into woodwork as Charu predicts; “We see furniture detailing getting more elaborate with inspiration coming from the carved details of Victorian furniture leading on from the recent mid-century crazes”. 


Anyone who has used public transport in London and other capital cities will know this material well. First used in 16th Century Italy, this technique was invented as a means to reuse chipped marble to create a less expensive alternative to marble flooring. In the 1970s-1980s many local governments utilised this material in the interior architecture of their building. In 2018, we will continue to see this technique rebirthed in homeware, furniture and surface finishes. Many restaurants and commercial spaces have embraced this technique for its versatility in colour, finish and cost. 2018 will see this material introduced into more homes, as an alternative to granite and marble countertops, creative basins and statement flooring. Particularly playing on the size of stones incorporated and contrasting colours. 

“Stone finishes to flooring and furniture are now inspired by more man-made retro style chipped terrazzo rather than the classic Carrara marble we’ve seen much of in 2017.” - Emma Hooton, Founder of Emma Hooton Design

GET THE LOOK: Terrazzo works beautifully in entertainment spaces. As a finish which looks luxurious and contemporary and pairs well with luxurious mohair velvet and brushed brass.  We especially love the recycled glass from Vetrazzo as pictured with our Almack Sofa in Spruce Mohair. 



Hotel and restaurants are aiming to make visitors feel truly at home and less like guests by re-creating everyday residential elements, like welcoming communal spaces and exposure to activities usually kept to the hotel’s ‘back of house’ like gardening, menu selection and cooking. Great examples of hotels at the forefront of this movement are Ett Hem, Soho House and The Pig Hotels.

CASE STUDY: Ett Hem Hotel is located in Stockholm, Sweden. Built-in 1910 as a private residence, it has now been tastefully transformed by designer Ilse Crawford into a luxury 12 bedroom hotel. Ilse has managed to maintain the individuality and personality of the original building, making it feel much more personal and intimate than a luxury hotel; however, it still maintains a high level of service and comfort. Read more about our project with Ilse here.

In 2018 a rising number of employees will be working from home part-time, so residential interiors are adapting to be spaces which emphasise productivity and creativity. The future of living and working spaces will not necessarily be creating more home offices, but adaptable spaces like bedrooms, living rooms and kitchens with more flexible works surfaces, storage and accessible power points to facilitate working from home by individuals, allowing for informal team meetings and client presentations.


Following on from the ‘greenery’ trend of late 2016 to 2017, connecting our living space with nature is a strong continued trend for 2018. Greenery will continue to creep indoors with planting and living walls being prevalent in our homes, hotel entrances and lobbies, restaurants and building exteriors. Plants in interiors are increasingly being used at a higher level with cascading indoor creepers hanging from high-level shelving, suspended ceiling trellises and ceiling hanging planters.

Creating outdoor seating arrangements which look and feel as comfortable as indoor furniture will be on the rise. The boundary between indoor and outdoor space is blurring as homes and leisure spaces are working hard to provide the best of both atmospheres in a new indoor-outdoor living approach.

GET THE LOOK: Made from sustainable timber, non-mould forming cushion interiors and weatherproof hardware to avoid rusting, we have perfected outdoor upholstery. From super yachts to your own private oasis, we can offer you beautiful, handmade chairs and sofas that are just as comfortable, hard wearing and long lasting as our iconic indoor furniture. Read more about our approach to outdoor furniture here.



Pantone’s colour of the year is UltraViolet, while the rationale behind this colour is very interesting, it will be curious to see if the colour does feature in interior design in 2018. Other shades of purple may be making an appearance according to Interior Designer Emma Hooton who says, “Violets and lilacs are set to take over the dark indigo blue which has been so popular this year, best used as an accent and toned down with complementary darker colours”.

Other colours we foresee in this year is the continued use of burnt orange shades, darker duller pinks as an evolution of the popular millennial pink, revitalised peach and coral shades, greens in the form of emeralds, avocado and mid-century green and the prevalent 2017 baltic / cobalt / inky blues we have seen in interior and fashion the past year will continue, yet evolve with more red hues.

The play on colour opacity we have seen in digital and fashion will continue in interiors in 2018 with more homeware playing with the mixing of materials, like glass and concrete, wood and metal. Charu Gandhi, Founder & Director of Elicyon says “it is always interesting when different design industries move inadvertently in tandem. In synergy with the Vogue trend prediction of ‘see through handbags revealing a neatly curated interior’, we are exploring some exquisite sheer window dressings on our projects. Our One Hyde Park project has a to die for view of Hyde Park, so we decided to not have any solid curtains at all, but instead, a really beautiful set of dress sheers with a stunning texture overlaid on a textured wall surface”


Social media is a great digital tool, but in 2018 we will see its influence reaching a new height as ‘Instagram friendly’ or ‘Instagrammable’ becomes a design brief for many hospitality and residential designers. The urban dictionary describes ‘Instagrammable’ as ‘a photograph worth sharing’. The demand for visual sharing has meant adjusting the design to suit the aesthetic needs of visitors by creating ‘Instagram destinations’ also serving as the ultimate marketing tool.

What this has meant for designers is designing brighter spaces, with a greater amount of natural and artificial lighting and being conscious of the relationship between light and shadows. Natural elements to create a feeling of warm like the open flames of candles and fireplaces have also taken a backseat to artificial light like neon signage and striking under or backlit LED which appear better on photographs.

Wall, floor and ceiling finishes are also being chosen to be Instagram friendly backdrops, often as a means to incorporate branding into the space using neon light, mural art and floor tiles. Creating visual contrast and fun is key, being able to capture a visually stunning image regardless of where you are seated in the restaurant.

Many restaurants and urban hotels are embracing the label of ‘Instagram destination’ through the design of their facades, often with the use of a fun street art, 3D mural or flower arrangement customers can interact with.

“Social media is very influential, particularly Pinterest and Instagram when keeping up to date with industry news”– Lucy Clark, Director at Studio Clark + Co



2018 will continue to see a burst of inspiration from the southern hemisphere, from emerging designers to visuals and cultural inspiration, the ‘Southern Aesthetic’ seems to be on the rise. Following the globalising effects of the internet, young designers are able to explore and introduce their products into international markets. Equally, interior designers have been able to find unique and appropriate products with greater ease, in large part, thanks to the using social media like Instagram, as inspiration and product sourcing tools.

“Social media is adding another element to the way we keep up to date with design trends and also in terms of finding new products and inspiration, creating unique opportunities for communication between suppliers and consumers and blurring boundaries in international style” - Emma Hooton of Emma Hooton Design


2018 will see the reign of copper and rose gold fading and the return to more classic finishes like brass, gold or antique gold. Lucy Clarke from studio Clark + Co predicts there will be more playfulness when combining different metal and metallic finishes. George Smith have incorporated metal finishes for customers for example through castors, sabots, bar stools, and plinths on sofas or chairs. 


2018 is the year of bespoke. The idea of personalised luxury products is largely inherited from the still very prominent ‘Makers Movement’ and it is estimated that 45% of customers are excepting the option of personalised luxury goods in 2018. What this means for the luxury interior industry is an emphasis on premium bespoke products and flexibility of choice, separating true craftsmen and mass producers who aren’t able to keep up with the unique demand of customers.

“It’s all about the bespoke and creating unique pieces and spaces for our clients. That is why we go to George Smith to create unique, high-quality furniture for our clients and why our interiors are always so eclectic and individual to our clients”– Lucy Clark, Director at Studio Clark + Co

Read more about our bespoke capabilities here.

Besides having items bespoke made, there is an acceptance of products with flawed details which create a ‘one of a kind’ item. Producers of art and homeware are all creating original products, often with honest, imperfect details which interior designers and retail consumers are finding incredibly refreshing.


Technology is always at the forefront of consumer demand and the acceptance of technology in the home is no longer a distant thought. While consumers have been managing the lighting, heating and media of their properties remotely for a while, we are excited to see the introduction of new and smarter, home robotics, such as the long-anticipated Kuri home robot, who will be able to navigate your home performing basics tasks while performing all the same tasks you currently get from Alexa or Siri.

Wireless charging is another home tech innovation affecting design in 2018, with more and more interior designers integrating wireless charging pads into their design proposals. As is technology posing as art, such as the rise in TVs turned framed artworks.


Special thanks to :  

Charu Gandhi, Founder & Director of Elicyon 

Lucy Clark, Director of Studio Clark + Co

Emma Hooton, Founder of Emma Hooton Design

for their contributions