Inside White City House

The 9th-floor rooftop terrace featuring bespoke outdoor platform sofas and 1960s influenced armchairs 

In Spring 2018, long-standing George Smith client Soho House Group opened the eagerly anticipated White City House. The new club, located at the former BBC Television Centre, takes design inspiration from the building’s 1960s heritage as well as paying homage to broadcasting personalities and programmes synonymous with the BBC.

The ground floor Allis Lounge featuring bespoke 1960s influenced armchairs

White City House is the largest club in London, offering three floors of club space, a rooftop pool and bar, a 24,000 sq ft gym with indoor pool and 45 bedrooms. On the ground floor The Allis Lounge and bar is fully open to the public, serving food and drinks all day.

George Smith worked with Soho House’s design team to create bespoke banquettes, sofas, armchairs and dining chairs for use throughout the club.