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Customer Services: +44 (0) 207 384 1004
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Our Bespoke Process

For over 35 years, George Smith has been the trusted choice for leading interior designers, hospitality brands, and discerning homeowners. Choosing bespoke means prioritising individuality and quality, ensuring that you receive a unique and meticulously crafted item or experience that truly reflects your personality and style. 50% of all furniture we produce is entirely bespoke, uniquely designed to meet the exact needs of our clients.

Why Choose Bespoke?

    No two people, or spaces are the same. That’s where bespoke comes in. Choosing bespoke means creating a piece that’s tailored precisely to its setting and user.

    From solving access issues in tricky corners, to designing for comfort based on posture and build, bespoke upholstery ensures every detail is just right.

    Whether it’s a perfectly proportioned armchair or a banquette that hugs the curves of a room, our team of experts can bring your vision to life.

    Got an idea you’d like to explore? Book an appointment below or keep scrolling to discover our process.

Book An Appointment Today →

The Process

    1. Inspiration & Concept
    You might have a rough sketch, a photograph, or just a vision in your head. Share it with us, and we’ll begin crafting a detailed brief.

    We’ll talk through your goals, the overall aesthetic, and where will it be located; kitchen, dining room, restaurant, or café?

    2. Proposal & Quote
    Once we have your brief, we’ll present a proposal with detailed specifications, pricing, and lead times. We’ll explain our approach and the craftsmanship involved.

    Transparency is key, this is a collaboration, and we’re here to answer all your questions.
    3. Order & Design
    Once you’re happy, we begin! Our expert team transforms your brief into detailed drawings for your approval. We’ll also do a site access check to ensure everything runs smoothly later down the line.

    For larger orders, we often recommend a prototype. It’s an invaluable chance to test and tweak the design before full production begins.

    4. Production & Delivery
    Once the design is finalised, our master craftspeople in Northumberland begin the build. Each piece is handmade with care, using time-honoured techniques.

    We’ll keep in touch throughout production and send images for your approval before delivery. You’re also welcome to visit the factory again and see the progress in person.
Contact Us For More Information →

Bespoke Project Examples

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Inside Anworth House

Take a look around this vibrant London project designed by Nina Litchfield that features a bespoke banquette, a Fairhill Sofa, Fairhill Chair, and a Morantz Chair.

Inside Anworth House →
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The Dorchester, London

The George Smith team worked alongside Martin Brudnizki and Pierre-Yves Rochon to create bespoke banquettes, sofas, chairs and barstools.

Inside The Dorchester →
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Hotel Ulysses, Baltimore

Stylish bespoke seating was created by George Smith to maximise the capacity and take advantage of curves of the architecture.

Inside Hotel Ulysses →
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The Electric Cinema, London

In 2002 the seating was replaced with 98 bespoke George Smith leather armchairs, some with footstools, and two massive leather sofas at the back of the auditorium.

Inside The Electric Cinema →

Banquettes

    Our banquettes aren’t just designed to look beautiful, they’re built to last. With reinforced frames, expert stitching, and meticulous upholstery techniques, our pieces are made to withstand daily use while maintaining their luxurious feel. Whether you need a compact breakfast nook or a grand, sweeping banquette for a hotel lobby, we work closely with you to create a design that seamlessly fits your space and aesthetic.
Understanding Banquette Seating →

Cinema Seating

    At George Smith, we’ve collaborated on a wide range of cinema room projects — from intimate family spaces to large-scale private cinemas with seating for 50+ guests. Whether you’re designing a snug home cinema or a luxurious screening room for a members’ club or hotel, we can help you create tailored seating that prioritises comfort and style. Our work at Electric House in London features generously sized square sofas at the front, designed for ultimate relaxation and a truly immersive viewing experience.
Cinema Seating →

Bar Stools

    Over the years we have created a multitude of bespoke bar stools for a variety of high end hospitality venues including The Ivy in London, Le Portetta in the French Alps and the Mondrian Hotel in Berlin.If you have an idea, drawing or photograph of what you want, we can work with our design and development team to create the perfect piece for you of the highest quality.

Got an idea you'd like to explore?

Contact us and book an appointment to start your bespoke George Smith journey.

Book An Appointment →

Contact Us

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