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Celebrating 100 Years of Art Deco

Art Deco has evolved, refined by contemporary designers into what is now called "New Deco" - a sleek and sophisticated reimagining of the past...but how can you bring this look into your interiors today?

A Brief History

    Born from the optimism of the post-World War I era, Art Deco emerged from the international exhibition of ‘Modern Decorative and Industrial Art‘ in Paris in 1925. This exhibition celebrated modern craftsmanship and decorative arts, introducing the world to a new design language, one that blended streamlined geometry, bold colour, and lavish materials.

    Throughout the 1920s and 1930s, Art Deco influenced everything from architecture to interiors, fashion to jewellery. The movement borrowed from a range of global influences, from ancient Egyptian motifs to Aztec and Mayan art, resulting in a unique fusion of luxury and craftsmanship.

How To Style Your Interiors With New Deco

1. Embrace Streamlined Design

    Art Deco is instantly recognisable for its clean lines, smooth surfaces, and a sense of simplicity. Embracing streamlined design into your space can create a sleek aesthetic that is synonymous with Art Deco.

    Choose furniture with structured silhouettes, like those found in the Muffin collection.
The Muffin Collection

2. Incorporating Geometric Shapes

    One of the defining characteristics of Art Deco design is the prominent use of geometric shapes. These shapes can be found through fabric and form, which are integral to creating the sleek and modern aesthetic associated with Art Deco.

    Choose furniture with clean lines and angular forms, like those found in the Jean Louis-Deniot collection.
The Jean Louis-Deniot Collection

3. Colour And Materials

    Embracing bold, contrasting fabrics is a characteristic of the Art Deco style and can help create a space that is vibrant, visually stimulating, and full of personality. One of the most iconic materials associated with Art Deco is velvet, as its luxurious texture creates a sense of opulence.

    A chair or sofa in a rich George Smith velvet will be the perfect statement in a refined setting.
Discover George Smith Velvets

4. Mix Vintage with Contemporary

    While Art Deco has a distinct identity, it blends beautifully with vintage elements when done right. An antique rug or mirrored coffee table can add character to a contemporary space.

    Pair a standout vintage piece with a contemporary piece from George Smith to create a dialogue between eras.
Discover Our Catalogue

5. Invest in Luxury Craftsmanship

    Above all, Art Deco was about exquisite craftsmanship, from handcrafted furniture to intricate inlays and artisanal detailing.

    Focus on well-made furniture. The Jean-Louis Deniot and Muffin collections celebrate the Art Deco spirit through thoughtful design and expert craftsmanship.

Love what you see?

Reach out to our sales team and start designing your next project!

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