In this interview we sat down with Emma Sims-Hilditch, and discussed the inspiration, craftship, and timeless design behind the new Bedroom Collection that is set to launch in March.
1. Hi Emma, we are very excited about the launch of our new Bedroom collection together. Can you tell us about the inspiration behind these new designs and how it builds upon the success of our best-selling Sims Hilditch Collection?
Our original design for the Sims Hilditch collection took inspiration from the rolling hills of the Cotswold countryside, where our design studio is based. We have reflected this same soft, curving design in the new bedroom upholstery, with all the items featuring this signature shape.
2. Looking back on the collaborative process, were there any moments that stood out to you as especially rewarding or inspiring?
Visiting the George Smith manufacturing workshop in Newcastle on several occasions has been the highlight of this collaboration. Working with the team to fine-tune and perfect our vision for the collection has been both seamless and incredibly rewarding. Seeing our pieces evolve from their early construction phase on the workbench to being proudly displayed in the flagship London store has been a truly fulfilling experience.
3. The new collection includes cabinetry, a first for George Smith. What excites you most about this milestone?
The first cabinetry collection with George Smith was created out of our love for antique furniture. We often use antiques in our schemes, but finding pairs for bedside tables can be challenging. The George Smith bedside table is refined and elegant, with a nod to an 18th-century English design that I have in my own home. Seeing the cabinetry complement the upholstery so beautifully is incredibly exciting. The two elements naturally work together harmoniously, and I hope we can continue to expand this aspect of the collection in the future.
4. What advice would you give to clients looking to style these pieces in their own homes?
The beauty of our collection lies in its versatility, allowing it to seamlessly integrate into a variety of interiors. Whether paired with contemporary pieces for a clean, modern aesthetic or combined with antique and mid-century furniture for a more layered, eclectic look, each piece is designed to complement its surroundings. The timeless design and carefully considered proportions ensure that the collection enhances any space, creating a cohesive and inviting atmosphere without overpowering existing furnishings.
5. How does your design philosophy at Sims Hilditch, focused on sustainable timeless English style, translate into this collection?
We have always believed that great design should stand the test of time, making it inherently sustainable. I have a 40-year-old George Smith sofa that was passed down to me from my parents, which speaks to the enduring quality of their craftship. By using traditional upholstery techniques, our collection is built to last. We also believe its timeless aesthetic ensures it won’t date or fall in and out of fashion.
6. What do you hope this collection conveys to your clients about the importance of craftship, comfort, and timeless design?
Many of our clients choose to incorporate George Smith pieces into their homes, which is the ultimate stamp of approval for me. I deeply appreciate the trust they place in us and our aesthetic at Sims Hilditch. George Smith embodies everything we stand for — exceptional craftship, quality, and timeless design. Our clients recognise and value these qualities, knowing that each piece in the collection is built to last a lifetime. The collaboration between George Smith and Sims Hilditch represents a shared commitment to creating beautifully made, enduring furniture that will be cherished for years to come.
7. If you could choose one piece from the collection to place in your own home, which would it be and why?
I absolutely love the Emma Chaise – it’s the ultimate expression of luxury and comfort. I can easily imagine spending hours curled up on it with a blanket and a good book, making it the perfect spot to unwind. Its elegant design and inviting proportions make it a beautiful yet functional addition to any home, offering both style and a true sense of relaxation.
8. The Sims Hilditch Collection has become a favourite among clients. What elements from that collection did you feel were essential to carry forward, and what fresh ideas were you eager to explore?
The original Sims Hilditch collection took inspiration from traditional designs and upholstery techniques and created a collection of modern classics. The pieces in both the original or upcoming launch are designed to both work in contemporary and traditional interiors. The new pieces are a continuation of this theme, and with the options of different skirt options they can give either a more feminine or tailored masculine aesthetic.
9. Lastly, what do you think makes the partnership between Sims Hilditch and George Smith so successful, and how does this collection exemplify that synergy?
Our mutual respect has made the entire process so enjoyable. We shared our sketches and design vision with the George Smith team, and their craftsmen and women brought our drawings to life with incredible skill and precision. Their expertise in refining the layers and composition of each piece is remarkable, ensuring that the furniture is not only beautifully crafted but also exceptionally comfortable.
