We are pleased to officially announce the upcoming launch of the Elio collection, a bold and refined addition to the brand’s celebrated portfolio. You are invited to preview the collection in our London showroom ahead of its official launch. This new collection will be available from October 2025, offering a fresh perspective on contemporary design while upholding the exceptional craftsmanship and comfort that define every George Smith piece.
The Elio Collection
Characterised by clean lines, sculptural forms, and carefully considered proportions, the Elio collection reflects a commitment to evolving with the needs of today’s interiors. Each design has been thoughtfully created to bring both elegance and functionality to contemporary living spaces, without compromising on the timeless quality the brand is known for.
The collection’s design centres around circles, roundness, and flowing curves, forms that convey softness, and balance. While Elio sits harmoniously alongside our existing designs, it introduces a fresh, modern edge that reflects the evolving spirit of interior design today. In choosing a name with a soft, rounded lilt, we echo the very shapes that define the collection’s form.
George Smith is delighted to be introducing Sambre, a boucle fabric that brings texture and contemporary sophistication to the George Smith fabric collection. Available in 10 versatile colour ways, Sambre features a tactile boucle weave that catches the light beautifully, creating a finish that is both soft and structured. Its natural strength and supple character allow it to upholster seamlessly, particularly across the clean, rounded lines of the Elio Collection, launching simultaneously.
