This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we will store and handle that data, and keep it safe.
We know that there is a lot of information here, but we want you to be fully informed about your rights, and how George Smith uses your data.
We hope the following sections will answer any questions you have but if not, please do get in touch with us.
It is likely that we will need to update this Privacy Notice from time to time. We will notify you of any significant changes, but you’re welcome to come back and check it whenever you wish.
We are the ‘data controller’ of your data which you may supply to us. We make decisions about how your personal data is used. We are entirely open about our information gathering practices and will respond to requests sent to us within a reasonable period of time. If you have any queries about our use of your personal data, we can be contacted by email here.
The General Data Protection Regulation (GDPR) impacts how organisations record, store and use personal data. This legislation is designed to give you, as ‘data subjects’, greater control and new rights over how organisations record, store and use your data.
Why we have your data
We gather data when you browse, purchase, make enquiries or sign up for a newsletter either on our website or directly through a sales person. We also gather data during the staff recruitment process. We will not collect any information unless it is either specifically, knowingly and voluntarily provided by you or collected with your consent. The information we collect will be accurate and, so far as we are able to, kept up to date. You can check this at any time by contacting us and we will immediately correct any inaccuracies you report.
Summary of our Privacy Practices
We keep to a minimum the amount of information we hold,
We use data to respond to enquiries, fulfil orders and provide information about our furniture (the lawful basis for this is “legitimate interest”),
We also use data to complete transactions with you on our website, via phone sales and also via our showroom (the lawful basis for this is “contract”),
We also use data to communicate with Visitors and Customers where they have signed up and opted in to receive information from us (the lawful basis for this is “consent”),
We only hold data for as long as necessary,
We apply appropriate security mechanisms to protect personal data we hold, and
Our legitimate business interests are balanced with your interests, rights, freedoms and consent.
Visitor’s Personal Data
We are the data controller of your personal data which we collect or you provide by:
Filling in forms on this website, if you report a problem with it, or if you contact us,
Visiting our website, accessing pages and resources, or
Responding to voluntary research surveys.
We will use this personal data to provide you:
The most effective relevant website content,
With your consent updates or material which we believe will be of interest to you,
The interactive features of the website, when you choose to use these, and
Notifications of website content changes.
Customers’ Personal Data
We are the data controller of your personal data which we collect or you provide by making enquiries, requesting quotes or placing orders.
We gather permissions and will use your personal data to send out communications about topics such as:
Any enquiry, quote or order you place with us,
To keep you abreast of news, or
Invitations to events and special promotions.
There are certain types of event-specific emails that you will always receive from us, regardless of your contact permissions. These include confirmation of a purchase on our website, delivery notification of an order or if we require further information from you regarding delivery of an order. We may also contact you by phone regarding any of these. We also use personal data to fulfil contracts, to send goods you have bought, to prepare and send invoices and to collect payments.
We will respect how you want to be contacted and about which areas of our brand. Equally, if we are asked to never contact you again, we will respect this decision although it may impact our ability to perform a contract with you. On request we will remove your personal data from our database.
Job Applicants’ Personal Data
If you submit an employment application to us, including CVs or resumes, all of the information submitted may be used for any and all purposes ordinarily associated with processing an employment application.
How to check and update your contact preferences
You can check and update your contact preferences at any time by contacting our showroom on +44 207 384 1004 or emailing us on email@example.com.
We suggest you do that now, so that we have your most up to date contact preferences and can continue to communicate with you in the way you would like.
If you have any questions about how we are using your data, please contact us by emailing firstname.lastname@example.org.
Our website, servers and cookies
Our website uses Instant SSL certificates which are designed to secure a domain with the highest available levels of encryption and are trusted by all major browsers to offer secure communications by encrypting all data to and from the site. Instant SSL has checked and verified the site’s registered domain name.
We collect information about our customers via server logs, cookies and contact forms. A cookie is a file that your web browser places on your computer’s hard disk for record keeping purposes. The information collected in this way can be used to identify you unless you modify your browser settings. Please view the table below to see the cookies we may use while you are browsing our site.
Data processing and protections
In addition to the company’s safeguards, your personal data is protected in the UK by the Data Protection Act 1998 (the “Act”). The Act requires us, as registered Data Controllers, amongst other things to ensure that the data we hold about you should be processed lawfully and fairly. It should be accurate, relevant and not excessive. The information should, where necessary, be kept up to date and not retained for longer than is necessary. It should be kept securely to prevent unauthorized access by other people.
We take the risk of internet fraud very seriously. With the volume of fraudulent credit card transactions increasing, we make every effort to ensure all orders are thoroughly checked using the information already supplied. There is a possibility we may contact you to make additional security checks and we ask for your co-operation to enable us to complete them. Fraudulent transactions will not be tolerated by us and such transactions will be reported to the relevant authorities.
We only hold personal data for as long as is necessary. We may retain and use information in order to comply with our legal obligations, resolve disputes, prevent abuse and enforce our agreements.
Rights to Personal Data
Opt-out (Right to Restrict Processing)
You may contact us anytime to opt-out of, (i) direct marketing communications, (ii) our collection of personal data. Please note that your use of our website may be ineffective upon opt-out and we may also not be able to perform contracts with you.
Access (Right to be informed, Right of Access)
You may request access to the data we hold about you at any time by contacting us directly.
Amend (Right to Rectification)
You can also contact us to update or correct any inaccuracies in your personal data. If you have contacted us and you need your personal information updated, you can contact us to change or delete your information.
Move (Right to Data Portability)
Your data is portable you can contact us to move your data we hold elsewhere.
Erase and forget (Right to Erasure)
In certain situations, for example when the data we hold about you is no longer relevant or is incorrect, you can request that we erase your data.
Contacting the Regulator
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 0303 123 1113.
Or go online to www.ico.org.uk/concerns (opens in a new window; please note we can’t be responsible for the content of external websites).
General Terms and Conditions
These terms and conditions ensure that you are aware of our obligations to you, our customer, and our requirements from you, as your supplier. By placing an order with us you acknowledge that these terms and conditions will apply to the contract to the exclusion of all other express terms, and that both parties will be bound by them. Your statutory rights are not affected by these conditions.
1.1 “George Smith” means George Smith Limited.
1.2 “Your” or “Customer” means a purchaser of our Goods or a user of our Website.
1.3 “Goods” means the products or services as detailed in our quotation and confirmed in your purchase order.
1.4 “COM” means Customers Own Material.
1.5 “Conditions’ means these Terms and Conditions in their entirety.
2. Payment - orders placed in our showroom
2.1 A non-refundable deposit of 50% of the order value (inclusive of VAT when applicable), and 100% of non-George Smith Fabrics, is required when your order is placed.
2.2 The full balance (inclusive of VAT when applicable) must be paid prior to delivery.
2.3 Payment can be made by cash, debit card, credit card, or any other alternative method agreed by George Smith.
2.4 For online purchases please see section 18.
3. Manufacture - Made to Order items.
3.1 George Smith will not purchase non-standard materials or begin to manufacture product until all specification details are confirmed by a customer’s purchase order and the deposit of 50% has been paid and funds cleared.
3.2 The lead time indicated at the time of quotation will only commence at the point in time that order details and funds are in place as detailed in 3.1.
3.3 Customers Own Material must be received at least 4 weeks prior to the estimated delivery date, or the date may have to be amended.
3.4 Customers Own Material must be accompanied by the relevant cigarette and match test certificates to meet the requirements of BS2543.
3.5 We endeavour to manufacture our products as accurately as possible, however they are hand crafted often using natural and variable materials, therefore the dimensions of our products may vary within a tolerance of up to +/- 1.5 cm.
3.6 For online purchases please see section 18.
4.1 Time of delivery shall not be the essence of the contract.
4.2 Any delivery date quoted is an estimate, and while we will strive to achieve every delivery date, it shall not be legally binding on George Smith.
4.3 Title and risk of the goods shall only pass to you the Customer on delivery.
4.4 It is your responsibility to advise us at the time of ordering your furniture that difficulties may be encountered when delivering to your property. Safe access to the room of choice must also be considered ensuring the route is clear. Any costs incurred effecting delivery will not be the responsibility of George Smith i.e. door or window removal etc. George Smith are only responsible for delivery to your front door.
4.5 If the Customer does not accept delivery on the delivery date agreed, then George Smith may place Goods in storage, and charge the Customer the costs of storage.
4.6 The Customer shall inspect the Goods as soon as possible after delivery, and shall be deemed to have accepted the Goods, if they have not notified George Smith of any defect in the Goods within 5 working days of delivery. For online purchases please see section 18.
4.7 If George Smith is prevented from carrying out its obligations to the Customer by a cause beyond its reasonable control, including fire, flood, storm, failures of sub-contractors or transport, industrial action or acts of God, George Smith shall not be liable for any failure or delay. However, George Smith will try to find alternative ways of performing the contract where possible.
4.8 We reserve the right to stop a delivery at any time, including after despatch, if we suspect that the transaction might be fraudulent.
5. Cancellation and or Amendments - orders placed in our showroom
5.1 All requests for cancellations or amendments must be notified to George Smith in writing.
5.2 Should any such request come after our confirmation of your purchase order, then all costs incurred by George Smith will be identified, and charged to you the customer.
5.3 For our policy related to online purchase please see section 18.
6. Guarantees and Warranties
6.1 All our frames are guaranteed against manufacturing defects for a period of 25 years from the delivery date.
6.2 All our products are guaranteed against manufacturing faults for a period of 2 years from the delivery date.
6.3 George Smith warrants that the Goods will comply with applicable UK and EU product safety legislation.
6.4 George Smith warrants that the Goods will be of satisfactory quality, and match their specification, description and any samples provided.
6.5 George Smith cannot be held responsible for any problem associated with wear and tear or fading of customers own material.
7. Intellectual Property
7.1 George Smith shall own all “Intellectual Property”, including drawings, specifications, design rights, and know-how developed by George Smith personnel in performance of the contract.
7.2 For rules covering Intellectual Property related to our Website please see section 15.
8. Force Majeure
In the event that George Smith is prevented from fulfilling its obligations under this Agreement by a cause beyond its reasonable control including but not limited to war, national emergency, flood, earthquake, industrial action, will not be deemed to be in breach.
George Smith will notify the Customer of any such event, and take all reasonable steps to resume performance of its obligations.
If any part of the conditions shall be deemed unlawful, void or for any reason unenforceable, then that provision shall be deemed to be severable from the conditions and shall not affect the validity and enforceability of any of the remaining provisions of the conditions.
No waiver by us shall be construed as a waiver of any proceeding or succeeding breach of any provision.
Each provision of the conditions shall be construed as separately applying and surviving even if for any reason one or other of those provisions is held to be inapplicable or unenforceable in any circumstances.
12. Entire Agreement
These conditions govern our relationship with you. Any changes to these conditions must be in writing and signed by both parties. In this way, we can avoid any problems surrounding what George Smith and you are expected to do.
You confirm that, in agreeing to accept the conditions, you have not relied on any representation save insofar as the same has expressly been made a term of these conditions and you agree that you shall have no remedy in respect of any representation. Your statutory rights are not affected by these terms and conditions. Nothing in this clause shall limit or exclude our liability in respect of any fraudulent or negligent misrepresentation whether such has become a term of the conditions.
13. Applicable Law
These terms and conditions are governed by English Law and both parties agree to submit to the exclusive jurisdiction of the English courts.
Terms and Conditions applying specifically to Online purchases and use of our Website.
These terms and conditions apply specifically to the use of this Website and by accessing this Website and/or placing an order you agree to be bound by the terms and conditions set out below. If you do not agree to be bound by these terms and conditions you may not use or access this Website. It assists us in providing the best possible service to you for our respective commitments and responsibilities to one another to be clearly defined at the point of sale. These commitments are set out below and we request that you read them.
14. Further definitions
14.1 “Product” means a product displayed for sale on the website.
14.2 “Product Description” means that part of the website where certain terms and conditions in respect of the individual product are provided;
14.3 “Users” means the users of the website collectively.
14.4 “Personal Information” means the details provided by you on registration.
14.5 “We/us” means George Smith Limited.
14.6 “Website” means the website located at www.georgesmith.com or co.uk or any subsequent URL which may replace it, and
14.7 “United Kingdom” means England, Wales, Scotland, Northern Ireland and the Channel Islands.
15. Intellectual Property and Right of Use
You acknowledge and agree that all copyright, trademarks and all other intellectual property rights in all material or content supplied as part of the website shall remain at all times vested in us or our licensors. You are permitted to use this material only as expressly authorised by us or our licensors.
You acknowledge and agree that the material and content contained within the website is made available for your personal non-commercial use only and that you may (if necessary to make a purchase) download such material and content onto only one computer hard drive for such purpose.
Any other use of the material and content of the website is strictly prohibited. You agree not to (and agree not to assist or facilitate any third party to) copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works of such material and content.
16. Compliance with Laws
The website may be used only for lawful purposes and in a lawful manner. You agree to comply with all applicable laws, statutes and regulations regarding the website and any transactions conducted on or through the website.
17. Limitation of Liability
While we will use reasonable endeavours to verify the accuracy of any information we place on the website, we make no warranties, whether express or implied in relation to its accuracy.
The website is provided on an “as is” and “as available” basis without any representation or endorsement made and we make no warranties of any kind, whether express or implied, in relation to the website, or any transaction that may be conducted on or through the website including but not limited to, implied warranties of non-infringement, compatibility, security, accuracy, conditions of completeness, or any implied warranty arising from course of dealing or usage or trade.
We make no warranty that the website will meet your requirements or will be uninterrupted, timely or error-free, that defects will be corrected, or that the site or the server that makes it available are free of viruses or bugs or represents the full functionality, accuracy, reliability of the website.
We will not be responsible or liable to you for any loss of content or material uploaded or transmitted through the website. To the fullest extent permissible under applicable law, we disclaim all warranties of any kind, whether express or implied, in relation to the products. This does not affect your statutory rights as a consumer, nor does it affect your contract cancellation rights.
We will not be liable, in contract, tort (including, without limitation, negligence), pre-contract or other representations (other than fraudulent or negligent misrepresentations) or otherwise out of or in connection with the conditions for:
18. Processing orders and payment
18.1 All orders placed through our website will be subject to our acceptance of the order.
18.2 When you submit an order to us on our website you will receive a confirmatory email of this order saying that we are processing your order. A member of our Customer Service Team will then contact you.
18.3 All prices shown on our website are inclusive of VAT. Delivery charges are clearly highlighted at the point of check out.
18.4 Full payment will be required for all items purchased online at the time of placing your orders.
18.5 Payment can be made by any of the methods specified in the payment section of this website and payment will be debited and cleared from your account upon order.
You confirm that the credit or debit card that is being used is yours. All credit/debit cardholders are subject to validation checks and authorisation by the card issuer. If the issuer of your payment card refuses to or does not, for any reason, authorise payment to us, we will not be liable for any delay or non-delivery.
18.6 Promotional codes are codes that enable customers to obtain benefits such as discounts, free delivery, and free gifts. These codes are non-transferable so may only be used by the person to whom they are issued and must only be used in accordance with their terms and conditions of use. If you use a promotional code to claim a promotional benefit, you must first check that it was issued to you and that you are eligible to use it.
By using it to claim a promotional benefit you will be confirming that:
• you are entitled to use the code,
• you meet all the conditions that apply to its use, and
• you agree to the terms set out below.
If, before accepting your order, we find that you are not entitled to use the code or do not meet all the terms and conditions of its use, we may reject your order or alternatively process it without the promotional benefit being applied. If, after accepting your order, we find that you were not entitled to use the code or did not meet all the terms and conditions of its use, we may reverse the benefit that you obtained. If you transacted on a cash basis e.g. by debit or credit card, we may take a further payment, equivalent to the value of the benefit obtained, from the card used.
18.7 Whilst it is our intention to keep our website up to date and error free, product description or pricing errors may occur. If we discover such an error after you have submitted an order to us, we will contact you prior to accepting your order with the correct details. You may then either cancel your order or re-confirm it based on the correct information. If we are unable to contact you, we will treat your order as cancelled.
18.8 Should you wish to cancel your order or return any goods you must:
• inform us with 14 days of delivery and return the goods, and
• return the goods to us within 28 days of delivery.
To receive a refund the returned goods must be in perfect condition.
18.9 For cancellations or returns made after delivery of your products your refund will not include the cost of delivery.
18.10 If, after supplying replacement goods on one occasion, we cannot satisfy your requirements due to faulty items, we reserve the right to uplift the faulty goods, refund any monies due and consider the order cancelled.
19. Details contained in online orders
We will take all reasonable care, in so far as it is in our power to do so, to keep the details of your order and payment secure but in the absence of negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any data you provide when accessing or ordering from the website.
20. Description of products
Each product purchased online is sold subject to its product description which sets out additional specific conditions related to that product including, without limitation, terms and conditions concerning estimated delivery times and after-sales service. We will take all reasonable care to ensure that all details, descriptions, and prices of products appearing on the website are correct at the time when the relevant information was entered onto the system. Images are for illustration purposes only.
21. Refusal of transaction
We reserve the right to withdraw any products from this website at any time and/or remove or edit any materials or content on this website. We may refuse to process a transaction for any reason or refuse service to anyone at any time at our sole discretion. We will not be liable to you or any third party by reason of our withdrawing any product from this website whether or not that product has been sold; removing or editing any materials or content on the website; refusing to process a transaction or unwinding or suspending any transaction after processing has begun.
By making an offer to buy a product, you specifically authorise us to transmit information (including any updated information) or to obtain information about you from third parties from time to time, including but not limited to your debit or credit card number or credit reports, to authenticate your identity, to validate your credit card, to obtain an initial credit card authorisation and to authorise individual purchase transactions.
You agree fully to indemnify, defend and hold us, and our officers, directors, employees, agents and suppliers, harmless immediately on demand, from and against all claims, liability, damages, losses, costs and expenses, including reasonable legal fees, arising out of any breach of the Conditions by you or any other liabilities arising out of your use of this Website, or the use by any other person accessing the Website using your shopping account and/or your Personal Information.
23. Website content
Sometimes we may need to update our Website and remove or edit parts of its content. This can happen on any page. While we aim to ensure all content on this Website is accurate and up to date, we cannot be responsible for any errors, omissions, or results of inaccuracy.
COVID Showroom Visits
To ensure your appointment runs smoothly and to make you feel as welcome as possible, here is what you should expect on arrival.
Our door will be locked so please use the bell
The door is locked for your safety and to manage the numbers in the showroom. Please ring the bell and someone will be right with you.
Hand sanitiser station by the door
We respectfully ask you to use this when you enter and exit the showroom, and we are very sorry but no handshaking.
Masks are required for you and your team
Government guidelines state that PPE is now required in a showroom environment; we will have disposable masks available should you need them.
We may leave you to browse alone
Some spaces around the showroom can be a little tight, such as the stairs and our cosy little corners, so we might leave you to browse around at your leisure, safe in the knowledge that we won’t get too close. We will find a space in the showroom to regroup and chat once you are ready. Government guidelines suggest we remain 2m apart so floor marking will be visible to help us stay safe.
Sorry, no tea, coffee or champagne
This feels very alien to us as we love nothing more than entertaining guests in our home, but for now we can only offer bottled water as refreshments. Rest assured that once things are back on track the bar will reopen.
Do you offer a design service?
No. Whilst we are happy to advise on our furniture and fabric collections we do not offer a full design service. We recommend that anyone requiring additional help with their design scheme works with an interior designer.
Where is your furniture made?
George Smith has a factory in Cramlington, Northumberland in the North East of England, UK.
What materials are used in the construction of your furniture?
All of our furniture is made using ash and utile wood, and can include jute webbing, steel coiled springs, cotton wadding and horse hair. We use traditional techniques and modern machinery in the construction of our furniture.
Do you offer a gift wrap service?
We have gift wrapped a sofa in the past and would be happy to discuss your requirements. Please contact us for more information.
How long does it take for the furniture to be made?
Generally it takes 8 to 10 weeks from time of order to delivery. However, please ask the sales team at the time of ordering.
Do you deliver all over the world?
Yes. We can arrange for shippers to transport the goods for you. Please contact our sales team for a quote.
Do you deliver in the UK?
Yes. We will either deliver ourselves or can arrange for a carrier to deliver for you. Alternatively you can arrange for your furniture to be collected from our factory.
Can you store the goods for me?
Yes, within reason. Please contact our sales team for a storage quote.
Can your furniture be delivered in more than one piece?
Yes. We can arrange for our furniture to be made up to a certain point and then completed on site if space or access is restricted.
How much do you charge for delivery?
Delivery charges are based on location. Please contact our sales team for further information.
Can I collect my order from your showroom?
Yes. Please talk to our sales team about how best to arrange this.
Do I have to have castors on the furniture?
No. We can normally extend the legs of the furniture so as not to reduce the seat height.
Can I change the cushion fill?
Yes. Our standard cushions use an 80% ‘feather’ and 20% ‘down’ mix or ‘foam core feather wrap’. However, we are able to make them to your special requirements, from ‘foam’ to 100% ‘down’.
Do you make loose covers for your furniture?
Yes, loose covers can be made for any George Smith furniture.
Do you make arm caps for your furniture?
Yes. We can make arm caps for all styles of arms in our collection.
Can I change the fabric on a stock piece?
No. But George Smith can make a slipcover for you.
Do you sell scatter cushions?
Yes. We have a number of cushions in stock or we can help you to specify fabrics and finishes to best compliment your furniture.
Do you sell any of your floor samples?
Yes. We have a wide selection of stock items that are available for sale and immediate delivery. Please look at the shop to view what is available.
Can we change the dimensions of the furniture?
Yes. Although we have the standard dimensions shown in our catalogue, we can change them to suit your exact requirements. Our showroom staff will be happy to advise you.
Can you make me something that is not in your catalogue?
Yes. We are able to make completely bespoke items for you. For more information please see the Bespoke page or contact our sales team.
I like one of your catalogue designs, but would like to make some changes, is that possible?
Yes. We are happy to make adjustments to our designs, small or large. We also off a full bespoke service.
Do you recover or reupholster furniture?
Yes. We can re-cover or re-upholster George Smith furniture. We do not provide these services for furniture that was not made by George Smith.
Can your furniture be used outdoors?
We would not recommend using your George Smith pieces designed for inside outdoors.
Do you make covers for your outdoor furniture?
Yes. Please contact us for further information and a quote. Please note the covers are for use on outdoor furniture only.
Can any of your designs be made for outdoor use?
All of our unbuttoned designs can be made for outdoor use. We also offer a full bespoke service to create your own outdoor piece.
Do I have to use special fabric for the outdoor furniture?
Yes. You need to use fabric that is suitable for outdoor use.
Can I leave my outdoor furniture outside over the winter?
Yes. The furniture is designed to be weatherproof and to survive being used outside. However we do recommend protecting the furniture from extreme weather conditions. We also suggest that you cover your furniture when it is not in use to keep it in the optimum condition.
Do you make sofa beds?
Yes. Virtually all of George Smith’s range of sofas can be made into a sofa bed, as long as the style has seat cushions.
Do I have to use George Smith fabrics, leathers and kilims?
No. Although George Smith has a wide range of fabrics, hand-dyed leather and kilims, you can supply your choice of fabric directly or we can order it for you.
Can your fabrics be used for upholstery?
Yes. All of our fabrics are suitable for upholstery use.
Can I buy George Smith fabrics separately?
Yes. There is a 1 metre minimum on any fabric in our range. We can also produce customised colour-ways. Please contact our sales team for details.
Can I supply my own fabrics?
Yes, as long as it is suitable for upholstery.
Finishes & Applications
Can I have a skirt on my sofa?
Yes. We offer a choice of six styles of skirt. Please visit our Finishes page to discover the options.
Can I have a cord or braid on my sofa?
Yes, although we do not supply the material. We offer a few options of stitching and piping. Please see the Finishes page to discover our options.