George Smith and Sims Hilditch have announced the launch of their new capsule collection – introducing the Emma Sofa, Emma Chair and Emma Ottoman. The collaboration is a celebration of British design and craftsmanship, making pieces to last generations. The collection launched to coincide with Decorex on Monday 11th October in the George Smith London showroom, with the pieces available to buy online via the George Smith website from Saturday 11th September.
Sims Hilditch have designed this timeless collection to suit both city and country homes as well as hospitality settings. The elegant, curved profiles of each piece were carefully considered to create a balance between comfort and formality. The pillow back and sloped arms of the chair and sofa are the first of their kind in the George Smith catalogue, adding to their already impressive range, with the inclusion of a timeless and fun octagon ottoman.
Much of the design inspiration behind this collection stems from Emma’s love of the British countryside. When curating an interior, Emma and her team use the landscape and local architecture to inform the overall design language. The process behind creating the George Smith collection was much the same – the pieces were designed to be minimalist and refined, elegant and versatile; inspired by the rolling hills of the British countryside. The first pieces made express a love of nature through floral linens, tactile wools, and cosy velvets.
Sustainability is at the core of George Smith and infused within the interiors of Sims Hilditch – ‘shopping local’, reducing carbon footprints and using eco-friendly materials & methods are just some of the many values they share. Together, they have created a collection that embodies these beliefs by presenting a new and fresh style designed by Emma and the Sims Hilditch team for George Smith.
We design with timelessness in mind choosing materials that will withstand everyday living. Our businesses are well aligned, and we have a shared vision to design with longevity, authenticity and quality craftsmanship.” – Emma Sims-Hilditch, Founder & Creative Director, Sims Hilditch
We have long admired George Smith furniture for their quality and craftsmanship. The collection is a celebration of beautiful yet practical design with pieces that are impeccably tailored, functional and stylish – we are delighted to partner with George Smith for our very first brand collaboration.” – Naomi Roberts, Head of Brand Communications, Sims Hilditch
George Smith are long standing friends and partners of Sims Hilditch; creating this collection together was a natural fit and every step of the process has been a delight! We believe that inspirational interiors require exceptional furniture; crafted and tailored for ultimate luxury; this Collection embodies those principals and we cannot wait for our clients to experience the pieces.” – Amanda Barrett, Sales & Marketing Director, George Smith
George Smith is a maker of exceptional upholstered furniture, who believe in quality and service without compromise, combining precision craftsmanship and high-quality materials to create beautiful, enduring, comfortable furniture.