Inside: The Farmers Arms

Step inside this traditional country pub designed by Hannah Lohan, the Creative Director and lead designer at New Heritage Design.

The Farmers Arms, nestled in the pretty village of Woolsery is found in the heart of North Devon, one of the most wild and unspoilt areas of the country.

The Collective at Woolsery is a very special initiative, comprising this award-winning dining pub, a gourmet fish and chip shop, a charmingly traditional corner shop with a post office, and a 150-acre farm which provides produce for all of the above.

Bespoke George Smith Banquette, Bespoke George Smith Chairs

The Designer

Having built a reputation for orchestrating beautifully designed events with imagination and theatrical flair, Hannah undertook formal professional training at The Interior Design School in London. Here, she developed the skills needed to deliver design briefs of every size and scope.

With storytelling always in mind, she finds inspiration in turning a client’s brief into a script as a starting point and springboard for ideas. This approach gives her designs a strong narrative with unique character, as seen in her recently completed work at ‘The Collective at Woolsery,’ North Devon.

George Smith Winged Armchairs

The Project

For the redevelopment of this historic building, Hannah was asked to come up with an interior vision that married the traditional feel of a country pub with the owner’s flamboyant sense of style.

Hannah used reclaimed oak and natural flagstone flooring to create a backdrop for colourful fabrics and luxurious, bespoke, upholstered furniture, made by George Smith. The banquette seating is a key feature in the main restaurant of the pub and bar. British furniture makers, craftspeople and artists played a crucial role in achieving the overall aesthetic, and traditional methods were called upon for key features such as the Winged Arm chairs and bespoke, hand-carved stone fireplace.

Furniture Considerations

"As we specialise in designing hospitality spaces, we spend a lot of time looking at the general arrangement of furniture on plan to check the flow of guests and how we can enhance their experience through thoughtful furniture design. For the Farmers Arms we wanted a traditional feel and overall aesthetic, but always with a modern twist and luxurious level of comfort."

Featured George Smith Products

Brewster Chair

Bespoke Low Scroll Arm Wing Chair

Eve Chair

Chartwell Chair

Bespoke Hogarth Chair

Bespoke Dining Chair

Bespoke Eve Style Dining Chair

Somerville Buttoned Sofa

Fairhill Sofa

Bespoke L-Shaped Banquette

Bespoke High Lean Bench

Why did you choose George Smith?

"We chose to work with George Smith as they understand classic furniture and comfort, but know how to add chic details and make a piece feel up-to-date yet still timeless. We really appreciated their input and expertise throughout the design process and were so happy with the results we achieved at the Farmers Arms. It’s turned out to be a very special project for us and we love visiting there."

Discover The Farmers Arms